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Proposed Safe & Care brand application: green and terracotta exercise mats carrying the white sphere and wordmark in a panoramic sunlit care environment.

Safe & Care

A visual identity built around care

Period:
2020 / 2025–2026
Contribution:
Naming and Brand Identity Design

Case summary

I created the Safe & Care name and visual identity for a personal care clinic that brings physiotherapy and aesthetics together through an integrated approach to well-being. The system connects a meaningful symbol, flexible configurations and an expanded palette across services, communications, products and care environments.

Proposed Safe & Care utility system: blue and green folders, cream stationery, a terracotta sleeve and a blue badge carrying the sphere and wordmark.

A visual system built around care

The spherical symbol represents a therapy ball, a holistic view of care and the unity of the body. Its solid construction creates a recognizable core that remains clear across scales, while the wordmark avoids limiting the brand to a single discipline. Horizontal and vertical configurations, an expanded palette and a tactile application language allow the identity to extend coherently across functional pieces, products and care environments.

Proposed Safe & Care clinical uniform: a person in green scrubs with the white stacked sphere and wordmark, seated at a stone counter.
Proposed Safe & Care product visualization: an overhead view of a dark teal round soap embossed with the sphere symbol on pale textured stone.
Proposed Safe & Care reception: the sphere and wordmark on a green wall, with a terracotta desk, cream stone surfaces and blue details.
Proposed Safe & Care product application: a blue pump bottle with the wordmark and cream soap embossed with the sphere, on a terracotta surface beside a basin.

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