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Parq.ai banner on a blue background with the tagline “your fleet, our care”, a tablet showing the web login and an illustrated scene, and a phone showing a tire condition reporting flow.

Parq.ai

Designing Complex Fleet Operations at Enterprise Scale

Period:
2021–2026
Contribution:
Product Designer / UX/UI Design Lead

Case summary

Parq.ai connects fleet assets, locations, teams, vendors and client-specific rules in one operational platform. From 2021 to 2026, my product design work focused on making those relationships understandable across web and mobile.

Parq.ai cover: the Parq.ai logo, the phrase 'your fleet / our care', and two overlapping product screens — a login form and an operations dashboard — on a blue background.

Fleet operations are more than managing vehicles

Fleet operations depend on connected records: an asset’s activity can lead to a ticket, a work order, a vendor assignment and an SLA exception. The interface needed to preserve that context as users moved between tasks.

Designing a system that could scale without losing flexibility

Each client operated with different locations, vendors, service agreements and business rules. The challenge was to support that variability through a coherent product rather than separate interfaces for every configuration.

From business requirements to production-ready experiences

Working with Product, Operations and Engineering, I translated business requirements into information structures, interaction models and high-fidelity designs. Reviews and iteration aligned the proposed experience with operational constraints before development.

Designing software for a real-world operation

For Site Plans, I structured infographic lot maps using approximate measurements to represent parking areas, lanes and operational zones. This connected digital workflows with vehicle movement and capacity in the physical environment.

Parq.ai Assets view on a laptop mockup: a clustered map of fleet assets across United States locations beside a filter panel and an asset list.

One platform, many interconnected systems

Fleet Management, Workflows, Tickets, Work Orders, transportation, Pricing and Readiness shared the asset and its operational history as a common reference. Navigation and contextual patterns connected these areas without requiring users to interpret the underlying architecture.

Connecting Assets, Tickets and Work Orders

I explored explicit links between Assets, Tickets and Work Orders so users could follow an operational issue across records, activities, responsibility and SLA conditions without losing the asset context.

Parq.ai mobile workflow tickets screen on a phone mockup: a searchable ticket list with pending, in progress and completed states, VIN and licence plate details.

Turning operational exceptions into actionable workflows

The Exception Engine evaluated Work Order conditions and generated actionable tickets with an ordered ownership path. Ten configurable triggers covered unassigned, stalled, aging or incomplete work. Green, yellow and red states communicated urgency; the documented yellow threshold was 70–99% and red began at 100%.

Making business logic configurable without making it feel like code

Asset Readiness rules depended on client-specific logic that Operations could not inspect or change without Engineering. I expressed the configuration as natural-language rules, accounting for multiple conditions, warning states, conflicts, manual overrides, migrated rules and validation.

From six steps and a calculator to one pricing experience

Pricing previously required finding an activity and vendor, opening the SLA, locating the margin and calculating the final price manually. The proposed experience brought client, lot and activity views together, supporting both vendor-cost-plus-margin and reverse client-price calculations. The PRD set a lookup target of under ten seconds—not a measured result.

Turning operational data into decisions

The Vendor Performance PRD organized vendor health, turnaround time, rework, SLA compliance, downtime and cost comparisons around decisions requiring operational attention.

Parq.ai Loads dashboard on a laptop mockup: exception, cancellation, lead time, on-time performance and cost-per-mile charts with origin, destination, client and carrier filters.

From a single-client operation to a multi-client platform

The move toward a multi-client platform introduced shared assets, distributed ownership, partnerships, cross-client access, permissions, possession, SLAs and audit trails. These requirements extended the design work from individual workflows to reusable enterprise foundations.

Designing patterns instead of isolated screens

I developed and maintained reusable navigation, table, filter, form and feedback patterns across 7+ core product areas. The system provided a consistent foundation for new workflows and configurations.

Parq.ai Lot module shown on a desktop monitor mockup: a map of the United States with dozens of colour-coded lot pins, plus filters for lots, sub markets and clients.

From design to product

Designs moved through Product review, refinement and implementation, with further adjustments as operational requirements evolved.

Mosaic of Parq.ai mobile screens on phone mockups over a blue field: workflow tickets, ticket overview metrics, guided inspection steps and service forms.

Documented scale

These figures describe the platform’s operating context, not a measured improvement attributable to design.

  • 28 operational locations
  • ~10.4K fleet assets
  • 7+ core product areas · Web + Mobile

Relationships, exceptions and reusable patterns

Enterprise clarity comes from making relationships explicit, designing for exceptions and maintaining reusable patterns as the product grows.

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