Arhmon Fotografía
A photography identity redesigned to frame real family moments
- Period:
- 2026
- Contribution:
- Brand Identity Design
Case summary
I redesigned the identity of Arhmon Fotografía, an established practice specializing in maternity, babies, children and families. The work replaced an ornamental mark with custom-adjusted lettering integrated into a camera structure.
Moving beyond a generic identity
The previous mark’s legibility and generic character informed the redesign. The brief emphasized creativity, joy and a free, natural photographic style for families and children.
Finding the right structure
The long name needed a more balanced footprint. An initial serif exploration introduced the compact camera structure; although the typographic direction was not selected, that structure became the basis for the final mark.
From typography to a personal mark
I explored six typographic approaches, then drew and adjusted the selected lettering from a typeface foundation. Organic lines integrated the name with the camera, creating a warmer and more spontaneous expression.
Building beyond the logo
Primary, secondary and tertiary configurations were supported by warm neutrals, fresh accents, typography, graphic resources and photographic direction. I also wrote narrative phrases about real moments and lasting memories. The system frames the photographs without competing with them.
Approved redesign
The client approved the redesigned identity, bringing the custom lettering and camera structure together in a flexible visual system.
