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Brand application mockup: a navy gatefold sleeve with three community members and the MAS plus symbol slides open to reveal a black vinyl record with a red MAS label, beside the large white MAS wordmark on a coral background.

MAS — Ministerio Alto y Sublime

A contemporary redesign for a large Christian community

Period:
2025
Contribution:
Brand Identity Design

Case summary

I redesigned the identity of MAS — Ministerio Alto y Sublime, an established Christian community. The challenge was to create a contemporary, accessible system without relying on conventional church aesthetics.

Brand application mockup: a woman mounts a large MAS poster on a painted cinder block wall; the poster shows the white MAS wordmark above a portrait on a blue-to-coral gradient.

More than a name

The existing MAS acronym anchors the identity. The + has a double meaning: the mathematical sign for “more” and a reference to the Christian cross, maintaining religious significance within a minimal expression.

A system for community scale

Primary, secondary and symbolic versions support institutional and expressive communication. Dark blue, light blue and orange combine structure, openness and energy, supported by typography, approachable photography and geometric resources. “Más que religión es vida” originated with MAS and anchors the verbal tone.

Brand application mockup: two folding chairs, one navy and one orange, each with the MAS wordmark on the headrest panel, on a dark blue background.
Brand application mockup: a navy baseball cap with the white MAS lockup and “Ministerio Alto y Sublime” descriptor, on an orange background.

Designing outside convention

Moving beyond traditional church imagery allowed a current expression while retaining credibility for the established community. The system needed to work at community scale without losing its religious reference.

Brand application mockup: front and back of a dark t-shirt with the gradient MAS wordmark on the chest, a Spanish phrase across the back and the plus symbol at the hem, on an orange background.
Brand application mockup: a white poster reading “Más que religión es vida” with the MAS lockup, plus symbol and halftone circle, shown against a blue wall.

Outcome

The selected direction remained consistent through refinements. MAS approved the identity.

Brand application mockup: two navy guitar straps with the repeated MAS wordmark and red leather ends, laid over an acoustic guitar.

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