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Brand identity case study

MAS — Ministerio Alto y Sublime

A contemporary redesign for a large Christian community

Period
2025
Role
Brand Identity Design
Context
MAS — Ministerio Alto y Sublime
Platform
Brand identity
Client contact
Allan Vega, worship ministry director
Deliverable
15-page brand book
Approval
Approved with adjustments; direction remained consistent
Implementation
Implemented by MAS; real evidence to be selected
Brand IdentityVisual Design

Case summary

MAS — Ministerio Alto y Sublime was already an established ministry when Allan Vega, director of its worship ministry, commissioned me to redesign its identity.

The challenge was to create a system for a large Christian community without relying on the visual conventions typically associated with churches.

Brand application mockup: a woman mounts a large MAS poster on a painted cinder block wall; the poster shows the white MAS wordmark above a portrait on a blue-to-coral gradient.

More than a name

The existing MAS acronym became the foundation of the redesign. The + adds a double meaning: it functions as the mathematical sign for “more” while also referencing the Christian cross. This allowed the identity to remain contemporary and minimal without losing its religious significance.

A system for community scale

Primary, secondary and symbolic logo versions support both institutional and expressive communication. Dark blue brings stability, while light blue and orange introduce openness, warmth and energy. Typography, an approachable photographic direction, geometric elements and short phrases extend the system beyond the logo.

The phrase “Más que religión es vida” came from MAS and helped anchor the verbal tone of the identity.

Brand application mockup: two folding chairs, one navy and one orange, each with the MAS wordmark on the headrest panel, on a dark blue background.
Brand application mockup: a navy baseball cap with the white MAS lockup and “Ministerio Alto y Sublime” descriptor, on an orange background.

Designing outside convention

Avoiding a traditional church aesthetic was intentional. The most difficult part was the responsibility of developing a religious identity that would represent a very large community. The solution needed to feel current and accessible while remaining credible to the people already connected to the ministry.

Brand application mockup: front and back of a dark t-shirt with the gradient MAS wordmark on the chest, a Spanish phrase across the back and the plus symbol at the hem, on an orange background.
Brand application mockup: a white poster reading “Más que religión es vida” with the MAS lockup, plus symbol and halftone circle, shown against a blue wall.

Outcome

The original direction was well received and remained substantially consistent through a series of adjustments. MAS approved and implemented the identity, and I have permission to present the project in my portfolio.

Individual scenes in the brand book remain mockups until matched to real evidence, and no measurable community or organizational result is claimed.

Brand application mockup: two navy guitar straps with the repeated MAS wordmark and red leather ends, laid over an acoustic guitar.

Visuals in this case include: Mockup.

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