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Product, product-system and brand identity cases. Each one covers the operational problem, the design decisions behind it and the system that came out of the work.

  • Parq.ai cover: the Parq.ai logo, the phrase 'your fleet / our care', and two overlapping product screens — a login form and an operations dashboard — on a blue background.

    Parq.ai

    How I translated interconnected fleet operations, configurable rules and client-specific exceptions into a scalable B2B SaaS product.

  • GIA Studio cover: the ring mark and wordmark over a dark violet-to-blue gradient, with the headline ‘One language. Every AI initiative.’ and two Voice of Customer interface mockups.

    GIA Studio

    How a request for AI product screens became a unified brand concept, design system and reusable interface language.

  • ServiFácil portfolio cover: the white wordmark and car symbol on a navy background beside a rear-view branded delivery van wrap mockup in orange and navy, featuring ‘Sin vueltas, sin presión. Al precio justo.’ and @servifacilcr.

    ServiFácil

    A complete strategic, verbal and visual foundation created from zero for a new Costa Rican automotive venture.

  • Concept application mockup: a blue shipping container suspended from a crane against a pale blue background, carrying the white Jetcore Logistics wordmark and blue directional symbol.

    Jetcore Logistics

    Developing a client-created name and AI-generated sketches into a directional visual identity for logistics.

  • A maternity portrait of a pregnant person kneeling beside a Doberman dog on a soft neutral backdrop, with the handwritten Arhmon mark in the upper-left corner.

    Arhmon Fotografía

    A personal photography brand redesigned to frame real family moments with greater clarity and flexibility.

  • Proposed Safe & Care brand application: green and terracotta rolled exercise mats with white sphere symbols and wordmarks in a sunlit care environment.

    Safe & Care

    I created the Safe & Care name and visual identity for a personal care practice.