Product case study
Parq.ai
How I translated interconnected fleet operations, configurable rules and client-specific exceptions into a scalable B2B SaaS product.
Selected work
View all work →
AI brand and product design system
GIA Studio
How a request for AI product screens became a unified brand concept, design system and reusable interface language.
New brand creation + launch system
ServiFácil
A complete strategic, verbal and visual foundation created from zero for a new Costa Rican automotive venture.
Visual identity mini case
Jetcore Logistics
Turning an AI-generated client reference into an approved logistics identity for a venture that has not yet entered the market.
Brand redesign case study
Arhmon Fotografía
A personal photography brand redesigned to frame real family moments with greater clarity and flexibility.
Brand identity case study
RegulAD Medical Marketing
A medical-marketing identity where regulatory rigor becomes the foundation for compliant growth.
Brand evolution case study
Safe & Care
A physiotherapy identity evolved for a permanent clinic and a broader vision of care.
Brand identity case study
MAS — Ministerio Alto y Sublime
A contemporary redesign for a large Christian community, balancing accessibility with a clear symbol of faith.
Capabilities
Product Strategy & UX
Framing complex product problems through research, information architecture, workflow design and clear decision-making.
UI & Interaction Design
Turning product logic into accessible interfaces, interaction patterns and high-fidelity experiences across web and mobile.
Design Systems & Enterprise Platforms
Building reusable foundations for complex SaaS products, operational tools and multi-module enterprise ecosystems.
AI & Automation Experiences
Designing understandable workflows for AI-enabled products, automation, human oversight and data-intensive tasks.
Brand & Visual Systems
Creating identities and visual languages that give products and organizations a coherent, recognizable expression.
Commercial Strategy, Marketing & Sales Enablement
Connecting technical portfolios with client-facing narratives, demand-generation initiatives, sales enablement and regional event experiences.
About
I’m Andrés Solórzano, a Senior Product Designer with more than eight years of experience designing digital products and visual systems. I began in graphic design and branding, then moved into UX/UI, enterprise platforms and design systems—work that taught me to make complex operations, fleet workflows and AI-enabled experiences understandable.
Today I’m part of a Sales & Strategy team, where I connect closely with Marketing to shape commercial and product strategy, demand-generation initiatives and design across a digital solutions portfolio. I also help shape client-facing narratives and coordinate regional events and webinars, connecting technical practices with the people they serve.
That broader perspective strengthens my product practice: I bring together user needs, technical constraints, business goals and a rigorous visual foundation to design systems that are clear, useful and ready to scale.